Client
AFRINEEP
Timeframe
July 2025 - Ongoing
Services
Website Architecture, UX Copywriting, Content Development, Web Design, WordPress Development
Project Overview
AFRINEEP is a pan-African initiative committed to advancing entrepreneurship education and practice. The organization needed a professional website that could effectively communicate its mission, showcase programs, and engage a diverse audience of entrepreneurs, educators, partners, and policymakers.
We were responsible for building the site structure, organizing large volumes of strategic content, and translating AFRINEEP’s vision into a clear, engaging user experience. The goal was to position the platform as a hub for collaboration, knowledge-sharing, and ecosystem development across the continent.
We began by defining a clear information hierarchy aligned with AFRINEEP’s strategic pillars: education, innovation, ecosystem development, and sustainability. Using WordPress and Elementor, we created a clean, responsive layout that is optimized for both desktop and mobile devices. Each section, from Programs and Membership to Events and Resources, was built to be scalable and easily updated by AFRINEEP’s internal team. The tone of the content was professional, inclusive, and purpose-driven, reflecting the organization’s pan-African impact.
Challenge
AFRINEEP needed a digital platform that could communicate a complex mission to a wide range of stakeholders, entrepreneurs, educators, and policy leaders, while staying accessible and scalable. The biggest challenge was translating a large volume of strategic content into a clean, easy-to-navigate experience that could grow with the network.
There were also limitations in organizing multiple pillars, leadership profiles, membership options, and programs without overwhelming the user. Additionally, the platform had to reflect a credible, pan-African voice while remaining technically flexible for long-term content expansion.
Results
We successfully delivered a clean, modern website that positioned AFRINEEP as a leading voice in entrepreneurship education in Africa.
Using WordPress and Elementor, we created a flexible CMS that allows the internal team to update content independently.
The site now clearly communicates AFRINEEP’s core mission, strategic pillars, leadership, and programs, while encouraging signups and engagement across the ecosystem.